What people actually look for when they read your reviews before choosing you.
Recency matters as much as rating
A strong average from three years ago reads as out of date. A steady stream of recent reviews signals that the business is active and consistent.
Volume creates confidence
A handful of reviews leaves room for doubt. More reviews make the average feel representative rather than lucky.
Responses are part of the review
Prospective customers read how you reply, especially to criticism. A calm, specific response often does more for trust than the original review did damage.